public relations promotion

What do I need to include in my personal statement for FAshion Public Relations?

I am currently (very) behind in writing my personal statement for applying to uni next year. I really want to study Fashion Public relations or Fashion Promotion.
I have no idea what to include in my personal statement, any advice will be appreciated, I have started off with a quote by coco chanel
"“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” I thought this was relevant.
Please could you help me come up with what to include to make it original and an interesting read.
I am thinking of applying to London college of fashion and University of creative arts
Thankyou

Include your background in fashion, your philosophy in fashion, your desire to,learn and how long you have been interested in fashion./

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